Sales & CRMApollo.io
Free plan + 14-day trial. From $49/seat/mo.
Save 24% on annual billing Get dealApollo.io vs ZoomInfo: which one should you choose?
LLinh Tran · Nov 2, 2026
Apollo.ioWon 3 rounds
ZoomInfoWon 1 rounds
Pricing, data and ease of use side by side.
Choose Apollo.io if…
- You want published pricing and a free plan
- You are a small team or a startup
- You want data and sequences in one tool
Choose ZoomInfo if…
- You need enterprise-level data depth
- You are happy to talk to sales for a quote
- You have a larger team and budget
At a glance
| Apollo.io | ZoomInfo | |
|---|---|---|
| Free plan | Yes, see plans | Not published |
| Starting price | $49/seat/mo, billed annually | Custom quote |
| Free trial | 14 days on paid plans | Demo on request |
| Best for | AI-powered sales intelligence and engagement platform. | B2B contact and company data platform. |
| Overall score | 4.6 / 5 | 3.8 / 5 |
Head-to-head
5 rounds, one winner each.
1. Features
Winner: Apollo.ioApollo.io bundles data, sequences and a dialer
2. Data quality
Winner: ZoomInfoZoomInfo is known for deeper enterprise data
3. Ease of use
Winner: Apollo.ioApollo.io is quicker to start
4. Support
Winner: TieBoth offer support; tiers differ
5. Value for money
Winner: Apollo.ioApollo.io publishes prices and has a free plan
Pricing side by side
Apollo.io
Free$0/seat
Basic$49/seat
Professional$79/seat
Organization$119/seat
ZoomInfo
Custom quote. No public pricing; contact sales for a demo.
Current deals
Frequently asked questions
How does the price compare?
Apollo.io publishes its plans. ZoomInfo does not show prices publicly and sells by quote.
Can I move my data between them?
Both let you export lists as CSV, so moving contacts is possible. Check each tool's export limits.